A travel services company wanted to expand distribution channels in its existing markets and develop strategic partners in new markets for its proprietary selling technology. Digitalis provided sales/marketing management and developed a strategic plan. We then identified and negotiated strategic partner licensing in the US and distribution agreements in South Africa, Korea, Europe, and Japan.
A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.