Music streaming by Digitalis

The battle for streaming music is heating up within the entertainment industry. As techradar reported, streaming has overtaken physical music sales in the US, surpassing $1 billion dollars in revenue. Whilst music ownership is not dead, there has been a continued decline in physical sales in recent years. Read more...

Intellectual Management by Digitalis – a new breed of philosophers

Business thinking is not often associated with philosophy. Corporate success doesn’t lend itself to comparisons with philosophical thinking, and the questions mused by the Ancient Greeks are not generally discussed in relation to profits and shareholder returns – but this may be changing. Read more...

New Youth, what are they on about? - by Digitalis

At the beginning of a new year, we’re looking to the future and to the next generation of consumers. ‘Gen Z’, generally defined as those born after 1996, is coming of age: entering college/university and the world of work. Read more...

ARTIFICIAL INTELLIGENCE AT HOME

Hailed as the most significant test of AI since machine triumphed over man in chess nearly 20 years ago, Google’s AlphaGo has beaten Lee Sedol in the ancient Chinese board game Go. Described as the ‘Holy Grail’ of AI challenges, the 2,500-year-old game is exponentially more Read more...

Twitter Review - by Digitalis

As Twitter turns 10 we take a look at the impact the social media platform has had on our lives and culture in the last decade, as well as the challenges it faces going forward. Read more...

Private Investment in Culture - by Digitalis

The relaunched Private Investment in Culture Survey sheds new light into the current state of private philanthropy in the arts and culture sector by providing insight into how private investment or contributed income has developed over the last three years. Read more...

Rio 2016 – Olympic Games at Digitalis

Rio 2016 is in full swing, but it’s not just the athletes who are looking to draw the crowds. The Olympics offer a unique opportunity for brand sponsors to harness the attention of huge audiences from across the world. Read more...

Fast pace in slow motion? by Digitalis

We are capturing increasing amounts of data about audience needs, wants and behaviours – but extracting the right insight is incredibly challenging. Is the decline of linear TV heralding the death of the broadcast industry – and if so, when? Read more...

Facebook Optimization - Remarking at Digitalis

With 1.7 billion monthly active users (over 50 percent of Internet users worldwide), Facebook is the social network. For brands, Facebook is one big opportunity to measure impact with customers. Read more...

The SEO landscape - by Digitalis

Organic traffic, from Google and other search engines, remains critical to many merchants (see our Digitalis post on which one suits your ads best). It generates a steady stream of prospects while insulating merchants from over-relying on Amazon for sales. Read more...

Pokemon, new King of the class - by Digitalis

Unless you’ve just came back from a holiday to Mars or have been living in a cave for the past week you most likely have heard of Pokémon Go by now – a free-to-play, augmented reality mobile game that’s been taking the world by storm. Read more...

After Sales Marketing - by Digitalis

You’ve made the sale. Now what? Unfortunately, this is a question retailers all too often fail to ask. While it’s extremely important to get shoppers to make that initial purchase, it doesn’t end there. Read more...

Beyond news at Digitalis – opportunities for news’ publishers

It’s not been a great week for the news publishing industry, with Trinity Mirror, Telegraph Media Group and DMGT all announcing cuts and write-downs. Read more...

How to monetise news? by Digitalis

It’s a new dawn and a new day for news as publishers pull out a plethora of predictable and less-predictable strategies to engage their readers and monetize their content. Read more...

Gaming: a new ball game altogether - by Digitalis

At EGX 2016, the UK’s largest video games event to date, a record-breaking 75k people walked through the hangar-sized doors of the expo, eager to play over 200 of the latest blockbuster and indie games, watch an eSports tournament or dress up like Pikachu. Read more...

Facebook news at Digitalis

“Video in 2016 will probably be as big a shift in the way people share and consume as mobile was in 2012.” So said Mark Zuckerberg at the recent Mobile World Conference in Barcelona, and recent developments at Facebook show that they are taking this shift very seriously. Read more...

Retail Overview - By Digitalis

Retail is facing a monumental problem that no one seems to want to talk about. It’s that the entire economic model of revenue and profitability for retailers and the suppliers they do business with is collapsing under its own weight and soon will no longer function. Read more...

Podcasting - by Digitalis

For just over a decade, the podcast industry has been growing and maturing, with the last few years each promising to be the ‘year of the podcast’. In 2015, “as a medium, podcasts are hot right now”, Read more...

Fake News Bubble? by Digitalis

In the last few weeks, Facebook, Twitter and Google have all taken steps to curb fake news, misinformation, and harassment on the internet, announcing plans to give users increased control over what they see online. Read more...

SEO for New E-commerce Businesses - by Digitalis

The battle for organic search performance can be won or lost before a site launches. Choices made in the design and implementation stages impact the ability of an ecommerce business to change critical elements for search engine optimization, Read more...

Target Audiences Can Change - By Digitalis

The first step to sell online is to know your target audience. But identifying that audience is not always clear. While you should have an idea of who would want your products, Read more...

SEO Tactics right now - by Digitalis

Ecommerce marketers can use structured data, HTTPS protocol, product content, clean URLs, and search intent to improve search rankings and increase website traffic. Read more...

Brexit Stories at Digitalis

Continuing with the British EU referendum coverage, we take a look at several aspects of media coverage of the referendum: Propaganda versus factual reporting, the BBC’s impartiality and the social media filter bubble. Read more...

Hardware is the new software - by Digitalis

Earlier this week, Google unveiled Pixel and Pixel XL – the first smartphones to carry Google’s branding and be marketed as ‘made by Google’. The tech giant previously dabbled in the smartphone hardware business with Nexus; however, whilst receiving highly positive reviews, Nexus devices never amounted to more than a sideshow. Read more...

Which Ad Channel Is Right for Your Brand?

“Before buying a product, consumers typically pass through multiple stages, from initial awareness, to familiarity, to consideration, and, ultimately, to purchase. Satisfied customers become loyal, hopefully.” Read more...

Blockchain at Digitalis – the new everything?

Everyone is talking about Blockchain. Brought to the public attention through cryptocurrencies such as bitcoin, Blockchain technology is now claimed to be the future of a wide range of sectors, including financial services, government, legal services – and media. Read more...

Netflix by Digitalis

Since its inception 19 years ago as a DVD sales and rental service, Netflix has come a long way in its quest for global dominance – it is now available in every major international market except China. Read more...

error: Content is protected !!