1st February – EGTA Annual Market Intelligence Meeting – Vienna

TV session: Improved data, creativity and measurement for a greater TV effectiveness

  • Gathering the evidence, standard and new, to prove the resilience of TV
  • The importance of TV: exploring people’s relationship with TV
  • Data: Understanding the impact of data on the different actors of the TV ecosystem
  • Audience measurement: Can we move quicker on the measurement of Total Video?
  • TV effectiveness: Comparing the impact of TV vs digital video
  • Creativity: What makes an effective TV spot 

Radio session: Research, data & insights for radio sales & marketing

  • New developments in radio & audio measurement
  • Evaluating effectiveness & ROI of radio & audio in the media mix
  • The increasing role of data: architecture & technology


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