January 15, 2018

Since its inception 19 years ago as a DVD sales and rental service, Netflix has come a long way in its quest for global dominance – it is now available...

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December 18, 2017

Everyone is talking about Blockchain. Brought to the public attention through cryptocurrencies such as bitcoin, Blockchain technology is now claimed to be the future of a wide range of sectors,...

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November 6, 2017

“Before buying a product, consumers typically pass through multiple stages, from initial awareness, to familiarity, to consideration, and, ultimately, to purchase. Satisfied customers become loyal, hopefully.”

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October 23, 2017

Earlier this week, Google unveiled Pixel and Pixel XL – the first smartphones to carry Google’s branding and be marketed as ‘made by Google’. The tech giant previously dabbled in...

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September 25, 2017

Continuing with the British EU referendum coverage, we take a look at several aspects of media coverage of the referendum: Propaganda versus factual reporting, the BBC’s impartiality and the social...

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August 7, 2017

“The rise of programmatic has redefined how advertising inventory is traded and delivered” Traditionally bought and sold manually by ad networks, ad inventory sales are now mostly automated and transacted...

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July 10, 2017

Ecommerce marketers can use structured data, HTTPS protocol, product content, clean URLs, and search intent to improve search rankings and increase website traffic.

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June 11, 2017

The first step to sell online is to know your target audience. But identifying that audience is not always clear. While you should have an idea of who would want...

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April 12, 2017

The battle for organic search performance can be won or lost before a site launches. Choices made in the design and implementation stages impact the ability of an ecommerce business...

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March 5, 2017

In the last few weeks, Facebook, Twitter and Google have all taken steps to curb fake news, misinformation, and harassment on the internet, announcing plans to give users increased control...

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