November 6, 2017

“Before buying a product, consumers typically pass through multiple stages, from initial awareness, to familiarity, to consideration, and, ultimately, to purchase. Satisfied customers become loyal, hopefully.”

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August 7, 2017

“The rise of programmatic has redefined how advertising inventory is traded and delivered” Traditionally bought and sold manually by ad networks, ad inventory sales are now mostly automated and transacted...

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July 10, 2017

Ecommerce marketers can use structured data, HTTPS protocol, product content, clean URLs, and search intent to improve search rankings and increase website traffic.

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June 11, 2017

The first step to sell online is to know your target audience. But identifying that audience is not always clear. While you should have an idea of who would want...

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April 12, 2017

The battle for organic search performance can be won or lost before a site launches. Choices made in the design and implementation stages impact the ability of an ecommerce business...

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March 5, 2017

In the last few weeks, Facebook, Twitter and Google have all taken steps to curb fake news, misinformation, and harassment on the internet, announcing plans to give users increased control...

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January 4, 2017

Retail is facing a monumental problem that no one seems to want to talk about. It’s that the entire economic model of revenue and profitability for retailers and the suppliers...

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September 6, 2016

You’ve made the sale. Now what? Unfortunately, this is a question retailers all too often fail to ask. While it’s extremely important to get shoppers to make that initial purchase,...

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July 21, 2016

Organic traffic, from Google and other search engines, remains critical to many merchants (see our Digitalis post on which one suits your ads best). It generates a steady stream of...

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July 8, 2016

With 1.7 billion monthly active users (over 50 percent of Internet users worldwide), Facebook is the social network. For brands, Facebook is one big opportunity to measure impact with customers.

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