November 6, 2017

“Before buying a product, consumers typically pass through multiple stages, from initial awareness, to familiarity, to consideration, and, ultimately, to purchase. Satisfied customers become loyal, hopefully.”

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August 7, 2017

“The rise of programmatic has redefined how advertising inventory is traded and delivered” Traditionally bought and sold manually by ad networks, ad inventory sales are now mostly automated and transacted...

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July 10, 2017

Ecommerce marketers can use structured data, HTTPS protocol, product content, clean URLs, and search intent to improve search rankings and increase website traffic.

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June 11, 2017

The first step to sell online is to know your target audience. But identifying that audience is not always clear. While you should have an idea of who would want...

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April 12, 2017

The battle for organic search performance can be won or lost before a site launches. Choices made in the design and implementation stages impact the ability of an ecommerce business...

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October 6, 2016

It’s not been a great week for the news publishing industry, with Trinity Mirror, Telegraph Media Group and DMGT all announcing cuts and write-downs.

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July 21, 2016

Organic traffic, from Google and other search engines, remains critical to many merchants (see our Digitalis post on which one suits your ads best). It generates a steady stream of...

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June 3, 2016

We are capturing increasing amounts of data about audience needs, wants and behaviours – but extracting the right insight is incredibly challenging. Is the decline of linear TV heralding the...

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May 12, 2016

Rio 2016 is in full swing, but it’s not just the athletes who are looking to draw the crowds. The Olympics offer a unique opportunity for brand sponsors to harness...

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March 9, 2016

As Twitter turns 10 we take a look at the impact the social media platform has had on our lives and culture in the last decade, as well as the...

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